The "consumer" activities of the SBM group ( Novajardin) achieved strong growth on the French market thanks to a differentiating positioning on natural products.
CNS is the "Consumer Business" unit of Bayer Environmental Science, comprising the brands Bayer Advanced and Bayer Garden. CNS holds key market shares in Europe (#2) et in North America (#3) with total sales of €235m and 260 employees.
The transaction is structured as an asset deal including a 5 year partnership contract with Bayer to ensure a smooth transition.
This transforming acquisition for SBM represents a major milestone toward global leadership in the consumer home and garden industry.
Edmond de Rothschild Corporate Finance advised SBM on the negotiations with Bayer and on the raising of a financing including a medium term loan and a multi-currency factoring program in 12 countries in Europe and in
Financial advisor: Edmond de Rothschild Corporate Finance : Christian Ménard, Vincent de Saint Sernin, Mohamed Rtel Bennani, Paul O'Mahony (Financement)
Legal advisor M&A : JMGA : Loic Jeambrun, Valérie Sauvageon
HR, Tax Legal advisor: CMS BFL (Delphine Martin-Picod, Guillaume Bossy, Marie Caloine)
Financial due diligence: Ernst & Young (Pascal Rhoumy, Emmanuel Ribière, Constance Hauville)