Edmond de Rothschild Corporate Finance has advised SBM Développement Group on the acquisition of CNS, the division « consumer business » of Bayer Environmental Science

Corporate Finance - 5/23/2016

Founded in 1994 and managed by Jean-Paul and Alexandre Simmler, SBM Developpement develops, formulates and distributes ranges of crop solutions for professionals and consumers. The group generates total sales of circa € 70€.

The "consumer" activities of the SBM group ( Novajardin) achieved strong growth on the French market thanks to a differentiating positioning on natural products.

CNS is the "Consumer Business" unit  of Bayer Environmental Science, comprising the brands Bayer Advanced and Bayer Garden. CNS holds key market shares in Europe (#2) et in North America (#3) with total sales of €235m and 260 employees.

The transaction is structured as an asset deal including a 5 year partnership contract with Bayer to ensure a smooth transition.

This transforming acquisition for SBM represents a major milestone toward global leadership in the consumer home and garden industry.

Edmond de Rothschild Corporate Finance advised SBM on the negotiations with Bayer and on the raising of a financing including a medium term loan and a multi-currency  factoring program in 12 countries in Europe and in
the US.   

Deal participants


  • Financial advisor: Edmond de Rothschild Corporate Finance : Christian Ménard, Vincent de Saint Sernin, Mohamed Rtel Bennani, Paul O'Mahony (Financement)
  • Legal advisor M&A : JMGA : Loic Jeambrun, Valérie Sauvageon
  • HR, Tax Legal advisor: CMS BFL (Delphine Martin-Picod, Guillaume Bossy, Marie Caloine)
  • Financial due diligence: Ernst & Young (Pascal Rhoumy, Emmanuel Ribière, Constance Hauville)

Bayer :

  • Financial advisor: Goldman Sachs
  • Legal advisor: Allen & Overy

Elément complémentaire

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