Prieux is a family-owned group with a presence in the gardening (with Jardiland as the main franchisee), champagne and hospitality industries. Prieux has decided to refocus its efforts in the champagne and hospitality industries, with the long-term objective of dividing these business activities between different members of the family. As a result, Prieux has sold its gardening business to the Jardiland group and shareholder L-Gam.
The transaction involved the operation of 14 stores and the real estate for 12 of these stores.
Following a dual competitive process for the sale of the real estate alone or for the real estate together with the operation of its gardening business, the Prieux family selected the bid on the entire portfolio (business and premises) from Jardiland and L-Gam, its shareholder. This process ensured that the total value was maximised for the family by externalising the significant property holdings to real estate investors.
Edmond de Rothschild Corporate Finance Team: Philippe Flament (Associate Director), Jonathan Jacquin (Director), Alexandre Aron-Brunetiere (Associate)