The ActoMezz investment is in the form of two mezzanine tranches and a minority stake in capital, for a total amount of €14m. ActoMezz can reinvest in order to support the company's growth projects geared to bringing its turnover to €70m within 4 years.
Born from the merger of Public-Idées and Place des Leads in 2016, TimeOne is an innovative group of Marketing Services, specialising in activation media. This strategy is based around three elements: Content – Data – Technologies.
TimeOne is committed to providing a qualified audience to its customers by adding expertise in machine learning, performance, prescriptive marketing and activation media in real time.
In order to maximise the performance of its campaigns, the group uses proprietary DMP as a common technology foundation. With Data and powerful innovations made possible by extensive Research and Development activity, TimeOne is offers a new dimension to added value in media.
TimeOne covers customers throughout the conversion tunnel (awareness, commitment, conversion, repurchase) through its online marketing solutions: Performance, Mobile, Lead Management Technology, Native, Social, Programmatic and Publishing. The company is present in France, the United Kingdom, Spain, Italy, South Africa, Asia and in South America.
Sylvain Gross, President of TimeOne Group states: “We are happy to welcome Edmond de Rothschild Investment Partners as a new shareholder. We are convinced that their teams will provide us with precious experience, both in finance and in human terms, for reaching a new milestone in growth.”
Romain Chiudini, Senior Investment Manager at Ardian Growth adds: “The management team’s goal was to create a group leader on the digital marketing market. We achieved this by founding TimeOne. We are delighted to have supported such a fine team during this critical growth stage and further sustained with the commitment of Edmond de Rothschild Investment Partners.”
Arnaud Faure, Associate Director of ActoMezz at Edmond de Rothschild Investment Partners, concludes: “We are quite happy working with Sylvain Gross and his team for whom we have committed substantial support to allow them to increase their majority stake. TimeOne is a major player in digital marketing capable of offering a one-stop-shop for generating a qualified audience for its customers, thus enabling them to cover all of the needs of media campaigns.”
This is the second round of financing for the ActoMezz III fund, following a first round of €300m that was just completed.
Taking part in the financing:
Edmond de Rothschild Investment Partners: Arnaud Faure, Christine Martinovic, Antoine Soucaze
Ardian: Laurent Foata, Romain Chiudini
TimeOne: Sylvain Gross
Banks: LCL (Chloé Fournier, Laurent Suscosse), Crédit du Nord (Pierre Delorme), Caisse Epargne Ile de France (Philippe De Oliveira, Julien Jonasson), BNPP (Hélène Faure, Amélie Roseandrieux, David Eyraud)
For Edmond de Rothschild Investment Partners
Legal: Hogan Lovells (Stéphane Huten, Florian Brechon, Sarah Naidji)
Tax: Hogan Lovells (Bruno Knadjian, Laurent Ragot)
Social: Hogan Lovells (Thierry Meillat, Alexandra Tuil)
Financing: Hogan Lovells (Alexander Premont, Guergana Zabounova, Isabelle Rivallin)
Strategy: Neovian (Patrick Richer, Kevin Bailey)
Financial: ACA Nexia (Hervé Krissi, Olivier Duval, Maxime Grélou)
Investment Bank: DC Advisory (François Prioux, Alexis Baron, Claire-Charlotte Leclerc, Timothée Héron)
Legal: McDermott Will & Emery (Diana Hund, Marie-Muriel Barthelet, Claire Barra)
Tax: McDermott Will & Emery (Antoine Vergnat, Romain Desmonts)
Financing: McDermott Will & Emery (Pierre-Arnoux Mayoly, Benjamin Briand, Alice Beral)
Social: McDermott Will & Emery (Myrtille Lapuelle)
Financial review: KPMG (Antoine Bernabeu, Guillaume Staal, David Martinet)
Legal: CBCH Associates (Chukri Serhal, Carole Geara)