Created in 2004, the Loyalty Company Group is a key player in customer marketing and communication. It operates through two agencies: Kiss The Bride, the customer marketing agency that combines data, creative and technological appraisals, and Muse, who provides support to brands and companies during sales motivation and sales promotion operations.
Loyalty Company has experienced vigorous growth with its strategy of targeted acquisitions and by steadily expanding its offers. Group employees now number over 160 with turnover of 30 million euros.
With the support of CABESTAN Capital 2, Loyalty Company aims to double its reach by 2020, in particular through a two-fold thrust consisting of a globalisation strategy and a policy of active external growth geared to attaining a critical mass for addressing the major issues of Big Data, retail, digital commerce and web marketing.
Guillaume Chollet, President and Founder of the Loyalty Company Group: “This is a major step for the group and its teams. We are quite pleased to be working with Edmond de Rothschild Investment Partners who are providing us with the financial, technical and human resources for executing our ambitious growth plan.”
David Robin, Associate Director at Edmond de Rothschild Investment Partners: “We were attracted by the quality of the teams and the positioning of the Loyalty Company Group. Their approach combines different types of expertise required for meeting the needs of its customers and for keeping them in step with their market. We will be focusing on the consolidation of the group’s strategic value, especially through further acquisitions.”
This is the eighth investment for CABESTAN Capital 2.
Edmond de Rothschild Investment Partners: David ROBIN, Sabrina BAZIRE, Nicolas DEBONNEUIL
Financial due diligence: Advance Capital (Arnaud VERGNOLE, Thibault FLEURY, Malek BENTELDJOUNE, Ronald GOMEZ)
Strategic due diligence: INDEFI (Nicolas LAMOUR, Adam LAISSAOUI)
Legal advice and legal due diligence: CVML (Serge LEVINE, Sofia EL BIYED, Raphaël TANDETNIK)
Tax due diligence: Cazals Manzo Pichot (Bertrand DE SAINT-QUENTIN, Thomas CAZALS, Jessica SELLEM)
Social due diligence: Zerouali Avocats (Bouchra ZEROUALI)
Loyalty Company : Guillaume CHOLLET, Anne-Marie CHOLLET
Legal advice: Racine Avocats (Mélanie COIRATON-MAVRE, Bruno LAFFONT, Xavier ROLLET, Barna EVVA, Polina BOGOYAVLENSKAYA, Rachel DRESS)
Financial advice: Aurignac Finance (Jean-René GRITON, Christine KAIROUZ)
LCL: Fabienne MARTINI, Grégoire BALLOUHEY